國產車沒戲唱? 進口車市佔頻頻破40% - 汽車
By Doris
at 2017-12-03T08:13
at 2017-12-03T08:13
Table of Contents
※ [本文轉錄自 cjol 信箱]
作者: cjol (勤樸) 看板: Stock
標題: [新聞] 國產車沒戲唱? 進口車市佔頻頻破40%
時間: Sat Dec 2 19:57:28 2017
1.原文連結:
https://news.tvbs.com.tw/life/826702
2.原文內容:
年底了產業展望如何?來到國產車市場,傳出5年內恐怕會玩完,因為今年進口車市佔率
頻頻破4,突破40%大關,甚至9月份來到47.8%,面對國產車現況,2大國產車龍頭業者都
表示會推出購買促銷活動,希望拉抬買氣。
聽業者仔細介紹,顧客何先生想換車,不看別的就是要進口車,何先生說國產車和進口車
最大的差別是操控性完全不同,還有內裝質感也完全的不同。何先生有過3台國產車,總
共開了20年,但這幾年只選擇進口車,除了操控感有差,國產與進口的價差也在這些年逐
漸拉近,何先生認為以前3000CC,現在都是2000CC,稅金跟國產的差不多,甚至比某些國
產更省油。
二手車商張偉德說,知道國產車現在比較高階的車款也都進到了100多萬了,一比下來,
同樣是100多萬,當然會選擇進口車,因為國產車的價格優勢減少,而過去的豪華內裝配
備現在也打不過主攻安全性的歐系進口車。進口車原本是很單純的,當初景氣好時,不需
要推出太多車款就能大賣,而現在全球景氣下滑,所以進口車也會去跟國產車做出對比,
加上台幣走強,讓國產車的整體銷售下滑,去年掛牌數逼近26萬,但今年至10月底只有20
萬。
今年市佔率狀況,進口車每月要突破40%,今年9月份來到了47.8%的高峰,而10月份也有
45%的表現,因此就有預言國產車5年之內玩完了!
今年中,嚴凱泰在股東上預估今年持平,但這個月23日法說會改口,集團預估明年將衰退
3.5%,另外根據車輛公會統計,台灣汽車業產值2005年達到2300多億,但2016年只剩1900
多億;台經院產業分析師梁宜峰認為,國產車節節敗退,除了價格優勢消失,還有車款策
略錯誤,因為現在民眾開車出遊,希望是整個家族,甚至三代同堂,於是在導入進口休旅
車款時,更能夠抓住消費者的心。
梁宜峰也說,進口車在技術上也一直有研發動能,但國產車的技術發展卻不在自己手裡,
整車全自主品牌較少,加上技術母廠調整產地,在台灣組裝整車外銷比率從2014年的
16.6%到去年只剩10.8%,目前一些國際大廠或是一些豪華品牌比較流行的「底盤功能技術
」,可能短期之間會因為卡在日系或是一些母廠的態度,期待透過一些許策略合作的方式
,或者藉由學習、合作的經驗,把基本功研發技術引進,或是找出可以降低成本的開發模
式。銷售萎縮、前景看淡,國產車2大龍頭都表示會推出促銷活動,但能否奏效,還得看
消費者買不買單。
3.心得/評論:
國產還有60%?
裕隆就算了
請大家多多支持和泰
一人一台國產車救救台灣汽車產業
--
英國老人在海關翻找護照,動作很慢找了很久,女海關尖酸的問:你來過法國?
英國老頭說:我只來過一次。女海關更尖酸的問:你來過怎麼不知道提前拿護照?
老頭:我上次來時沒檢查護照。
女海關高聲叫道:不可能!英國佬來法國我們永遠都要檢查護照!
老頭:44年登陸時候,海灘上可一個法國人沒見著...
旁邊德國老頭說:是的,這個我能證明,當時灘頭確實一個法國人都沒有...
--
作者: cjol (勤樸) 看板: Stock
標題: [新聞] 國產車沒戲唱? 進口車市佔頻頻破40%
時間: Sat Dec 2 19:57:28 2017
1.原文連結:
https://news.tvbs.com.tw/life/826702
2.原文內容:
年底了產業展望如何?來到國產車市場,傳出5年內恐怕會玩完,因為今年進口車市佔率
頻頻破4,突破40%大關,甚至9月份來到47.8%,面對國產車現況,2大國產車龍頭業者都
表示會推出購買促銷活動,希望拉抬買氣。
聽業者仔細介紹,顧客何先生想換車,不看別的就是要進口車,何先生說國產車和進口車
最大的差別是操控性完全不同,還有內裝質感也完全的不同。何先生有過3台國產車,總
共開了20年,但這幾年只選擇進口車,除了操控感有差,國產與進口的價差也在這些年逐
漸拉近,何先生認為以前3000CC,現在都是2000CC,稅金跟國產的差不多,甚至比某些國
產更省油。
二手車商張偉德說,知道國產車現在比較高階的車款也都進到了100多萬了,一比下來,
同樣是100多萬,當然會選擇進口車,因為國產車的價格優勢減少,而過去的豪華內裝配
備現在也打不過主攻安全性的歐系進口車。進口車原本是很單純的,當初景氣好時,不需
要推出太多車款就能大賣,而現在全球景氣下滑,所以進口車也會去跟國產車做出對比,
加上台幣走強,讓國產車的整體銷售下滑,去年掛牌數逼近26萬,但今年至10月底只有20
萬。
今年市佔率狀況,進口車每月要突破40%,今年9月份來到了47.8%的高峰,而10月份也有
45%的表現,因此就有預言國產車5年之內玩完了!
今年中,嚴凱泰在股東上預估今年持平,但這個月23日法說會改口,集團預估明年將衰退
3.5%,另外根據車輛公會統計,台灣汽車業產值2005年達到2300多億,但2016年只剩1900
多億;台經院產業分析師梁宜峰認為,國產車節節敗退,除了價格優勢消失,還有車款策
略錯誤,因為現在民眾開車出遊,希望是整個家族,甚至三代同堂,於是在導入進口休旅
車款時,更能夠抓住消費者的心。
梁宜峰也說,進口車在技術上也一直有研發動能,但國產車的技術發展卻不在自己手裡,
整車全自主品牌較少,加上技術母廠調整產地,在台灣組裝整車外銷比率從2014年的
16.6%到去年只剩10.8%,目前一些國際大廠或是一些豪華品牌比較流行的「底盤功能技術
」,可能短期之間會因為卡在日系或是一些母廠的態度,期待透過一些許策略合作的方式
,或者藉由學習、合作的經驗,把基本功研發技術引進,或是找出可以降低成本的開發模
式。銷售萎縮、前景看淡,國產車2大龍頭都表示會推出促銷活動,但能否奏效,還得看
消費者買不買單。
3.心得/評論:
國產還有60%?
裕隆就算了
請大家多多支持和泰
一人一台國產車救救台灣汽車產業
--
英國老人在海關翻找護照,動作很慢找了很久,女海關尖酸的問:你來過法國?
英國老頭說:我只來過一次。女海關更尖酸的問:你來過怎麼不知道提前拿護照?
老頭:我上次來時沒檢查護照。
女海關高聲叫道:不可能!英國佬來法國我們永遠都要檢查護照!
老頭:44年登陸時候,海灘上可一個法國人沒見著...
旁邊德國老頭說:是的,這個我能證明,當時灘頭確實一個法國人都沒有...
--
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